How to get mentioned by ChatGPT.
To get mentioned by ChatGPT, publish clear answers to the exact questions buyers ask, get cited by sources it already trusts, and mark up your pages so they're easy to quote. ChatGPT recommends businesses it can find, verify, and quote — so make yourself easy to do all three.
If you run a service business, your next customer may never see a list of blue links. They ask ChatGPT "who's a good accountant for a small business near me?" and act on the two or three names it gives back. This guide is the plain-language version of how to become one of those names.
Why ChatGPT mentions some businesses and not others.
ChatGPT doesn't rank pages the way Google does. It assembles an answer from what it can find and trust in the moment. Three things make you quotable:
- Findable — you've published a direct answer to the question being asked.
- Trusted — other sources it relies on (directories, reviews, press) mention you.
- Quotable — your page is structured so a specific fact can be lifted cleanly.
"AI recommends businesses it can find, verify, and quote. Miss any one and you're invisible."
Findable vs quotable — what to fix first.
Owners often add more marketing copy when the real gap is structure. Here's the difference:
A three-step starting point.
- Write one page that answers a real buyer question in its first sentence.
- Get listed on the 2–3 directories your industry's AI answers already cite.
- Add FAQ schema so the answer can be quoted verbatim.
FAQ.
This block is the kind that generates FAQ schema — so AI can quote it.
{{ q.answer }}